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EP #6-PART 1- BRANDING& MARKETING
For me personally, Branding & Marketing is the side of my chosen career as an actor that I have always had great difficulty accepting. But, love it or hate it, you HAVE to embrace it! The marketplace is overwhelmed with a population explosion of actors stepping out to gain recognition and acknowledgement from the industry and the world, and if you want to step out from the crowd and be noticed, you have to exploit everything that is available to you to do so.
I have, throughout my 30+ years in the profession, regularly re-invented myself and refreshed my image, to keep up with the changing times. Not always successfully, and not always for the right reasons. Whether this has been changing my name (6 times now!), or my representation. At times I was led in my actions by uncertainty, self doubt, lack of momentum in my career, lack of experience, and by that most destructive and unnecessary of emotions, fear. I had no one to guide me and advise me, so often I was searching blindly in the dark for 'solutions and remedies', and my choices were not always the best.
This all changed for me, firstly when I met the fabulous, Rachel Moss of, Rachel Moss Style Coach in London, and the brilliantly inspirational Entertainment Coach, Paul Duddridge in Hollywood. Both of them re-imagined me in their own ways, and my career took a sharp turn upwards, which sees me now establishing myself in New York. Both Rachel Moss, Style Coach (Now living in Munich), and Paul Duddridge, Entertainment Coach,(Still based in Hollywood), work internationally, and their links to reach them are included below.
In Part II of Branding & Marketing, I will be looking at the all important exploitation of the Social Network and the Internet.
John PIRKIS
Diary Of A 'failed' Actor
Directed by Cecile DELEPIERE
